Cognitive Psychology (in general) Essay Example | Topics and Well Written Essays - 1000 words

Cognitive Psychology (in general) - Essay Example All three aspects make up the entire learning process, and will be taken into consideration in the conceptualization of a public transport. This proposal assumes that the bus is mechanically suited for long drive, big enough to accommodate large quantity of passengers and constantly undergoes regular check-up and tune-up to answer the areas on safety of the commuters. This also assumes that the bus driver is well equipped with existing knowledge about how to drive the bus, whether it be stick shift or automatic transmission; In General, the bus should be equipped with restroom facilities; comfortable plush reclined seats; spacious overhead compartment as well as walk way; emergency exits; window blinds for privacy and shade, a good heating and cooling facilities that also changes along with the season. A distinct color scheme must be painted on the bus, using primary colors, because they are easily recognized by the iris in both gender.. The bus should also be equipped with a paging system that announces the destination and stops. The fully functioning air-condition and Television set that will provide both comfort and entertainment during long drive. It should also be equipped with signs by way of posters, indicating schedule, destinations and fare. All these, provides sensory stimulus (visual, auditory and tactile) to introduced to the brain as an information that will be interpreted analyzed and later on be organized. A Clear wide windshield; electronic adjustable side mirrors; rear view camera with monitor screen in control panel area; wide rear view mirror and color coded light illuminated speedometer and gas gauge should all contain the control panels. All of the requisites mentioned provide the chance to access all angles for excellent vertical and horizontal view, even with perepheral view. This maximizes the area for visual information acquisition thus absorbing all details for input into the brain. This will allow the brain to categorize and classify information according to order of priority while segregating the least important aspect. Once this is identified, the brain can then proceed to interpreting and analyzing the information and come up with a conclusion. In the area of attention: There should be a fixed schedule for pit stops; boarding and when to disembark; arrival time estimation and automatic fare collection system that opens only when correct fare is remitted. Because, this has already been provided thru signs, the brain will then proceed with analyzing the acquired data received through perception. The processed data will then be compiled into one structure that will represent an entire idea of riding the bus. In here the passenger will come up a mental representation of riding the bus is nice, fun and easy. It is important that indicators for critical signs on the control panel board should flash red color, as this is the primary color that is immediately perceived by the retina of the eye. This will ensure brain to recognize pattern that once disruption occurs, will immediately access reactionary measure. It is also important that all critical warning devices should sound enough to be heard to provide for an auditory stimulus that verifies visual data, in instances where the brain performs simultaneous task. Usually this will occur when the driver monitors the safety of both

TOMS Shoe Integrated Marketing Communications Plan Essay

TOMS Shoe Integrated Marketing Communications Plan - Essay Example The marketing objectives of the company is to increase the purchase of TOMS shoe among the youth including college students, those who have recently graduated and in general those below the age of 35 years. In addition, the company in its objectives aims at increasing its market share by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Pre vious research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives.   The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives.  ... The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large. 1.2 Challenges Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives. 2. Situational analysis SWOT Analysis The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives. The fact that one shoe bought will lead to another being donated to African poor is bound to elicit support from the young people who are the target for the designs of shoes to be marketed. The marketing initiative will ensure that customers will spread the goodwill message to others and in turn will create long time loyalty to the brand. One weakness that the brand has is that it is new. Therefore, it will face stiff competition from the already established brands. The brand will also be under immense scrutiny due to the cause that it will further and customers will want to reassurance that what the company preaches to do is what it actually does. This will require additional capital in reassurance of customers. An opportunity presented by this initiative is that it is the first of its kind and therefore may elicit support for the cause in people who always desired to be charitable but could not have had the opportunity to be. The greatest threat to the