How to Cite a Youtube Video in MLA Format (2020 Edition)

How to Cite a YouTube Video in MLA The Internet has certainly changed the way students do research. So much information can be retrieved from websites. Knowing how to properly cite them can definitely help when it comes time to construct a great essay. One popular site that offers a ton of good material for research is YouTube. There are literally millions of educational and informational videos on this video streaming website. So let’s take a look at how to cite a YouTube video MLA style. Where to Look Let’s take a look at the screen cap below. Here we have a video entitled: â€Å"Frank Abagnale: ‘Catch Me If You Can’, Talks at Google.† The uploader is: Talks at Google, and info just below tells us the video was uploaded on 27 November 2017. The URL you’ll be able to snag from your browser at the top of your screen. For now, let’s just look at a few ways you could cite this video. In-Text Citation If your essay is about Frank Abagnale (the subject of the 2002 film Catch Me If You Can, directed by Steven Spielberg and starring Leonardo DiCaprio), you might like to actually reference a few of the man’s own words: you could turn to a book—or, since this is the age of social media and video file sharing, you might like to turn to YouTube. And you’d be in luck, because here is a great talk from Abagnale himself. Your paper might look something like this: Example While some might be forgiven for assuming that it was simply easier for Frank Abagnale to do what he did because of the lack of technological security features in place forty years ago, the fact is that today it is thousands of times easier to commit fraud: â€Å"Technology breeds crime. It always has and it always will† (Abagnale). Yet what advice does Abagnale give to young consumers today? Don’t use a debit card; use your credit card: you as the consumer have zero liability if your CC info gets stolen and used. If your debit card gets swiped, it’s your money that will be lost. In this paragraph, we see that Abagnale is referenced as a direct source. His name is not used in the sentence, so it is placed in parentheses at the end of the direct quote. Where does the quote come from? It comes from the YouTube video screen-capped at the top of this page. Now that you know that, let’s take a look at how you’d cite that video at the end of your paper on your Works Cited page. Works Cited Page When you reference a YouTube video in your paper, you’ll want to make sure to cite it correctly on your Works Cited page. There are a couple ways you could do this. When referencing a YouTube upload, you can structure the reference like this: Example â€Å"Title of the video.† YouTube, uploaded by [username here], Day Month Year, URL. For example, your reference can look like this: â€Å"Why Big Oil Conquered the World.† YouTube, uploaded by corbettreport, 6 Oct. 2017, www.youtube.com/watch?v=0wlNey9t7hQt=5918s. If the author of the video is different from the uploader, the author’s name can be placed before the title. For example: Sanders, Sarah Huckabee. â€Å"WATCH: Sarah Huckabee Sanders White House Press Briefing 1/4/2018.† YouTube, uploaded by Right Side Broadcasting Network, 4 Jan. 2018. www.youtube.com/watch?v=gyc2wvAuJbs. Sometimes in your research you may find that you want to reference a comment made on a YouTube video. You can do this. Your in-text citation will include the name of the commenter, and your reference on your Works Cited page will look like this: Example Craig MK. Comment on â€Å"Frank Abagnale: ‘Catch Me If You Can’, Talks at Google.† YouTube, 28 Dec. 2017, www.youtube.com/watch?v=vsMydMDi3rI. If you quoted Craig MK in your essay, your parenthetical citation would look like this: Or the other option is to â€Å"put yourself in a position of authority if you want to fool people† (Craig MK). What we did above in our paragraph example of a paper on Abagnale was to reference the speaker directly. So our reference for this video would look like this: Abagnale, Frank. â€Å"Frank Abagnale: ‘Catch Me If You Can’, Talks at Google.† YouTube, uploaded by Talks at Google, 28 Dec. 2017, www.youtube.com/watch?v=vsMydMDi3rI. The speaker in the video is Abagnale himself, so it is appropriate to use his name when referencing the video. However, it is also important to know where the video comes from—i.e., who is responsible for publishing it. The platform of course is YouTube, and that is noted in the reference. The publisher is also listed: Talks at Google. Tips to Remember An important thing to consider when citing a video on YouTube is to get all the pertinent information and save it for later. One of the biggest mistakes novice writers can make is this: they get pumped about finding a great source, plug a quote into their paper, but fail to write down where the source comes from. Since the quote comes from a video, it’s hard to go back and scan Google for the exact lines that were lifted. You have a quote—but no way to find out where it came from because you closed out of the page days ago and you have your history set to automatically erase at the end of every browsing session. That’s why you must be very careful to be sure to take down the source information whenever you get material from a source. Like what you see in a YouTube video? Want to use it in your paper? Immediately go down to your Works Cited page and take down the necessaries: Title of Video, uploader—and, most importantly, the link to the video. Simply getting down the URL for a video source can save you a ton of time and trouble later on if you realize that you’ve forgotten to include the publication date or want to go back and examine some of the comments to the video. How We Can Help Our writers can help with all your citation needs. We provide model essays to customers around the world and have done so for more than 10+ years. What does a model essay get you? Good question: it gets you the example paper you need to see just how the job can get done. Say you just bought a new car but can’t get the hood to unlatch. What do you do? Hop online and watch a video of a mechanic showing you how to remove the grill, pull on the hood latch and free that baby up. Now say you have to write an essay on how you got your hood open but aren’t quite sure how it should look. What do you do? Hop online and see what the experts say. Our writers are professional academic paper writers and have literally written thousands upon thousands of essays on virtually every topic under the sun. They research every customer’s essay as per instructions, provide references, format the essay according to accepted standards, and give the client a perfect illustration by way of example just how their paper can look when they go to write it. Have a paper to write but don’t know how to get it from A to B? We know how. Let us help you. Our 100% original model essays have been helping customers for years and always get amazing reviews.   Try our custom essay writing service now and see for yourself. Conclusion How to cite a YouTube video MLA style is pretty easy—you just have to know where to look and what to look for when you find the right video for your research paper. Things to remember that will make your life easier when it’s time to create your Works Cited page: The title of the video The name of the uploader of the video The date it was uploaded The URL to the video The author of the video (if separate from the uploader and relevant to the source material) You’ll use this information to cite the YouTube video in your paper, so be sure to jot it down when you come across it. Sometimes closing out of a tab on your computer screen without getting the necessaries can be the difference between a happy end to your research writing and hours of agonizing over how to find where such-and-such quote came from. YouTube is a great repository of information in this day and age. There are so many great talks, lectures, speeches, informative videos, documentaries, films and short films available on the video streaming platform that to ignore it is to isolate yourself from what essentially amounts to one of the greatest libraries of all time on the face of this planet. YouTube could easily be used as a reference in virtually every paper. So learn how to cite a YouTube source in your paper today—and if you need additional help, we’re always just a few mouse clicks away.

The Between Rich And Poor Social Classes - 1433 Words

British novelist Benjamin Disraeli once wrote: â€Å"There are two nations; between whom there is no intercourse and no sympathy; who are as ignorant of each other s habits, thoughts, and feelings, as if they were dwellers in different zones, or inhabitants of different planets; who are formed by a different breeding, are fed by a different food, are ordered by different manners, and are not governed by the same laws †¦ the rich and the poor.† A description of industrial England during 1845. However, these words could easily be applied to modern America. â€Å"Social mobility has been sliding in the United States. Within the past decade, there has been a growing gap between rich and poor social classes. A poor kid in America now has about the same chance of becoming a rich grown-up as in socially rigid England (Ferguson). Moreover, this fear of an increasingly socially rigid America has inspired several reforms to take place. Most notably, higher minimum wages, in an ef fort to reduce household poverty [...] to protect unions from low-wage competition, and to promote social justice and other normative/ideological goals† (Kaufman), which are all important attributes for a socially elastic society. To exemplify this, last year the highest minimum wage in American history was passed. Enter Seattle, â€Å"Members of the Seattle City Council recently voted unanimously, nine to zip to increase the minimum wage from $9.32 to $15. That’s a 60 percent increase† (Bustamante) in an effort toShow MoreRelatedâ€Å"How and why is a social group represented in a particular way?† In the Great Gatsby1136 Words   |  5 Pagesthe prescribed question, â€Å"How and why is a social group represented in a particular way?†. The text that will be analyzed is The Great Gatsby and the part of the course that will be dealt with is literature and critical study. 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Decision Making Process for Jimmy Possum Furniture - myassignmenthelp

Question: Discuss about theDecision Making Process for Jimmy Possum Furniture Company. Answer: Introduction This report reflects the key understanding on the Decision making process Jimmy Possum Furniture Company. This company is developed by two family people after having business experience from different organization. In this report, study has been conducted on the diction making process and its impact on the business. There are several internal and external factors which should be undertaken by organization before taking business decision. Effective Decision making Contributed for the Success of Jimmy Possum Furniture Company Decision making is the process to select the best alternative out of available options. It is observed that business man is the key person who takes all the strategic decisions for the betterment of organization. Jimmy Possum Furniture Company has made strategic decisions as per the clients needs and demand in determined approach. All the furnitures and other stocks offered by Jimmy Possum Furniture Company to its clients are customized by the company on basis of clients needs and demand. This level of changes made by Margot and Alan Spalding are the key managerial persons of Jimmy Possum Furniture Company who took all the strategic decisions. After adopting customization strategic plans has resulted to increase in overall turnover and brand image of company. Therefore, it could be inferred that all the strategic decisions taken by Margot and Alan Spalding are the key pillar for the success of organization. These decisions taken by Margot and Alan Spalding for the Jimmy Possum Furnit ure Company has resulted to attraction of clients towards the furniture offered by company to its clients. In addition to this, Margot also indulged in hiring women experts who will help organization to customize its goods and services for the better satisfaction of clients. This could be inferred that decision taken by Margot to hire women employees is the best decision for the betterment of organization (Triennia, Cagno and Farn, 2016). Decision to Branch out from manufacturing into Retailing and Decision making Process It is considered that development of successful business enterprises required major decisions. Jimmy Possum Furniture Company is indulged in manufacturing furnitures and other wooden structure for providing best quality of furniture to its clients. However, Jimmy Possum furniture company with a view to expand its value chain activities, integrated its business to further level and developed more units by opening more joint ventures and retails stores. These retail stores are opened to establish direct connectivity to its clients for their better satisfactions (Aravopoulou and Malone, 2016). The decision of Jimmy Possum furniture company was taken by Margo and Alan by undertaking proper decision making process, starting with the analyzing the need of opening of retails stores, assessing the clients needs and their demand, formulation of strategic plans to open retails stores, implementation of formulated plans and follow up process to mitigate the found problems (Aioli, et al. 2014). Most Important Criteria to Spalding for making Effective Future for Company With the ramified economic changes, many business organizations are coming up with their unique strategic plans to sell their furniture products and services to clients. The main reason to Spalding for making effective future for Jimmy Possum Furniture Company was based on the increasing cut throat competition and other rivals unique offering to attract clients (Elbanna, Thanos and Papadakis, 2014). However, it is observed that Jimmy Possum Furniture Company has increased its overall revenue by more than 800% as compared to its last six year revenue. This has shown that furniture market has great amount of potential and reflecting high amount of profit to organization. If Jimmy Possum furniture company could establish more retails stores to connect with the clients then it could increase its overall sales by 200 % in just one years (Hunink, et al. 2014). Condition of Uncertainty or Risk for Jimmy Possum Furniture Company There are several factors and conditions which poses high amount of threats and uncertainty to organization. It is observed that furniture business is showing amount of growth in this industry. Therefore, it might be possible that other new entrants could start this business to create good amount of profit. Furthermore, it is considered that macro factors such as purchasing power of clients, new entrants in market, economic conditions and sluggish market behavior are the major factors that could pose high amount of threats to Jimmy Possum furniture company and its business functioning. In addition to this, Jimmy Possum Furniture Company has won several award functions and events for its business on domestic and international levels. In addition to this, Margot has adopted new business organizational culture by hiring more women employees in its value chain activities (Smith, 2014). The most important thing is related to the integrity of Margot to run business. She gave her best to ru n Jimmy Possum Furniture Company in effective manner and provide best quality of goods and services to clients. However, due to changing Australian policies and economic conditions, it may be possible that Jimmy Possum Furniture Company would have to face high amount of threats from the new entrants in market and decrease overall profit of the company. Risk of Jimmy Possum Furniture Company could be related to changes in economic conditions, marketed behavior, and clients inclination towards buying furnitures from Jimmy Possum furniture company (Prez, et al. 2014). Spalding could Learn from Experience from other Organizations There are several other organizations that are selling handmade furnitures and other stocks for the clients in Australia (Goethe and Davis, 2014). It is evaluated that Spalding is related to the breaking down of the organization or entering into strategic alliance with other organizations. Jimmy Possum Furniture Company could learn these Spalding strategies very easily after evaluating the success of the organizations that have entered into this Spalding strategic planning. This would help Jimmy Possum Furniture Company to assess the internal and external factors in determined approach. For instance, if other organization in the same group mapping has entering into vertical or horizontal integration and increased its overall profit and turnover by 20% then it could give rough idea to Jimmy Possum Furniture Company regarding with the outcomes of Spalding in the Australia furniture industry. This has shown a positive level of strategic planning which could be implemented by Jimmy Possu m Furniture Company for the better and effective decision making process. However, Jimmy Possum Furniture Company has employed family members of directors of company to expand the business into market. In addition to this, customization in design, manufacturing, retail high quality furnitures are the core competency of company in Australian market (Wheelen and Hunger, 2017). Decision making Style and Margot Spalding as Decision Maker It is observed that there are several decisons making styles such as directive, analytical, conceptual and behavioral. Each and every decision maker use different way to contemplate a decision and each style is different method of weighing alternatives and examine solutions. Margot is the key managerial persons who have entering into strategic planning for the betterment of Jimmy Possum Furniture Company. Margot has followed proper values, belief and sophisticated strategic planning to increase the overall sales and clients satisfactions. In addition to this, Margot has planned to increase its value chain activities by opening more retails stores so that company could connect directly with clients in market. Furthermore, the main strategic decision taken by Margot is related to hiring women experts to design and customized its furnitures and other wooden stocks as per the clients directions and need. This has shown that Margot has analyzed all the needs and demand of the market and o n the basis of same it has taken these decisions. It is further observed that Margot has hired women employees and to expand that business to customized its business (Smith, 2014). In addition to this, Spalding has describes its business more valued, clients oriented and providing creative and high quality stocks in determined approach. Now in the end, it could be inferred that Margot has taken effective decision and provided a good result to organization. She analyzed all the internal and external factors before taking business decision for Jimmy Possum Furniture Company. It is considered that opening new retail stores and new business ventures has increased the overall effectiveness of business ((Shepherd, and Rudd, 2014). Conclusion After evaluating all the facts and business conditions of Jimmy Possum Furniture Company, it is observed that if Margot has taken effective business decisions for Jimmy Possum Furniture Company for its success and development in future. However, due to the high growth in business, various new entrants are coming up with the different strategic plans quality of goods in the market to give tough competition to Jimmy Possum Furniture Company. Therefore, it could be inferred that Margot has put best efforts to increase the overall profit and turnover of company. References Aravopoulou, E. and Malone, C., 2016. An examination of the strategic decision-making when organisational changes are introduced.The Business Management Review,7(5), p.31. Elbanna, S., C. Thanos, I. and M. Papadakis, V., 2014. Understanding how the contextual variables influence political behaviour in strategic decision-making: a constructive replication.Journal of Strategy and Management,7(3), pp.226-250. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hunink, M.M., Weinstein, M.C., Wittenberg, E., Drummond, M.F., Pliskin, J.S., Wong, J.B. and Glasziou, P.P., 2014.Decision making in health and medicine: integrating evidence and values. Cambridge University Press. Prez, I.J., Cabrerizo, F.J., Alonso, S. and Herrera-Viedma, E., 2014. A new consensus model for group decision making problems with non-homogeneous experts.IEEE Transactions on Systems, Man, and Cybernetics: Systems,44(4), pp.494-498. Shepherd, N.G. and Rudd, J.M., 2014. The influence of context on the strategic decision?making process: A review of the literature.International Journal of Management Reviews,16(3), pp.340-364. Smith, W.K., 2014. Dynamic decision making: A model of senior leaders managing strategic paradoxes.Academy of Management Journal,57(6), pp.1592-1623. Smith, W.K., 2014. Dynamic decision making: A model of senior leaders managing strategic paradoxes.Academy of Management Journal,57(6), pp.1592-1623. Taioli, E., Joseph, G.R., Robertson, L., Eckstein, S. and Ragin, C., 2014. Knowledge and prevention practices before breast cancer diagnosis in a cross-sectional study among survivors: Impact on PAtients Involvement in the decision making process.Journal of Cancer Education,29(1), pp.44-49. Trianni, A., Cagno, E. and Farn, S., 2016. Barriers, drivers and decision-making process for industrial energy efficiency: A broad study among manufacturing small and medium-sized enterprises.Applied Energy,162, pp.1537-1551. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.

Women In India Essays - Rituals, Sati, Suicide In India,

Women In India Joseph Borstein November 29, 2000 Gandhi's India Paper #3 The Conflict of Women in 20th Century India Throughout recorded history, women the world over have been held to different standards than men. They have been consistently oppressed in nearly all aspects of life, from political to personal, public to private. In the 20th century, great strides have been taken to end this oppression and level the playing field. In India however, a number of deeply rooted traditions have made this effort particularly difficult, and as a result, women's triumphs over oppression in India are all the more intriguing. To understand the position women found themselves in at the dawn of the 20th century, one must have a general understanding of the numerous historical women's conflicts unique to the Subcontinent. It took the overwhelming success of Gandhi's nonviolent revolution to unite women politically and create the an atmosphere whereby women, empowered by the times, could take a stand for their equality. The 1970's saw the beginning of a highly organized modern women's movement in India. Violence against women was one of the main focuses of the movement. Harassment, wife-beating, rape, and dowry deaths were all too common, and police enforcement was ineffective as were most attempts at prosecution. Commonly called atrocities against women, these acts occurred frequently. Why then, if these events were happening so often, was there so much apathy towards them on the part of the courts and the police? To answer this question one must look back upon a history marked by religiously and culturally accepted forms of oppression such as female infanticide, polygamy, purdah and sati. Purdah, still practiced today in many Moslem societies, is the practice of covering a women in cloth to protect them from the gaze of non-family males, in order to maintain their purity. This practice became common in India in the days of the sultanate. From a traditional western perspective this is a very repressive requirement. Gandhi took a particular pleasure in bringing women out of purdah, and involving them in the political movements of the times. Sati is another story. Early British rule in India was careful to stay out of the traditions and private lives of the natives. They ruled indirectly, typically demanding monetary tribute from local leaders in exchange for allowing them to rule as they pleased. This philosophy changed dramatically under the governor-generalship of Lord William Cavendish Bentinck which began in 1828. He began a much more interventionist policy that included the an increase in transportation facilities, industrialized cloth production (which displaced the ancient commercial structure) and he abolished the ancient tradition of sati (female infanticide was also outlawed by the British). The last of which caused a great rift in India's intellectuals and businessmen. Sati is an ancient Hindu tradition whereby a widow is burned in the cremation fire of her departed husband. This practice was abhorred by British missionaries and businessmen. However, to many of India's intellectuals it was an act of bravery a nd dedication on the part of the widow, to be admired. This is evidenced by the first petition against the intervention, which stated, Hindoo widows perform (sati), of their own accord and pleasure, and for the benefit of their Husbands' souls and for their own, the sacrifice of self-immolation called Suttee (another spelling of sati)- which is not merely a sacred duty but a high priviledge(Stein, p. 222). For those who did not take part in this practice, the life of a Hindu widow was a very restricted one. A census conducted in 1881 showed that one-fifth of all women were widows, so these restrictions were very important. The Dharmashashra of Manu (a Hindu text) talks about how a Brahmin widow should act stating, ? but she may never mention the name of another man after her husband has died.(Stein, p.94) As child brides were common in the Subcontinent, one often saw young widows unable by traditional law to remarry and make an attempt at a new life. Furthermore, they rarely had the education to support themselves. Education was historically bestowed solely upon the males. In the 19th century only the wealthiest of families sought after any sort of formal education for their female children, and there was no

The Scarlet Letter3 essays

The Scarlet Letter3 essays Arthur Dimmesdale's all consuming guilt over his role in Hester's plight affected every facet of his life and his relationship with his congregation as a clergyman. As we take a trip into Dimmesdale's inner passions, fears and anxiety, we will discover the honesty of revealing secrets that have been locked away. In order to depict his emotions from the character's own point of view, the remainder of this essay will be reflected from Dimmesdale's own perspective as I believe the events to have transpired. Standing on the scaffold with her arms encircling the child of our intimacy, her hair falling with such perfection, my heart throbs to be with her. I bear the agonizing threat of my shame, which inflicts me to sit on this balcony with men of authority, imperiously telling me to question the victim of sin whom I so adore. I speak words that would convince any other woman to profess the name of her fellow sinister, knowing that this concealed secret would maintain in only the two people that it is cherished. As for myself, I have been saved from physical awareness from others mockery and continue to claim my lawful place as a minister for the church. Leading the deceptions I have chosen to protect myself. As years of my life pass by me, I find there is no condolence in life, I see others mock my place as a man of God, though it is fantasized, my distress is far too harsh. The deterioration of my health was developed by my frequent concern for Hester and my daughter Pearl. My physician, Roger Chillingworth has taken a room in my home to administer medications to my failing body. Without the knowledge of how evil Dr. Chillingworth truly was, I subjected myself to pure torment of his harrowing bonds. The distorted creature was always leering my every move, as a hawk hunting its prey on the night of a barren winter's eve. With a hope of getting away from the townspeople and especially the "Black Man," Roger Chil ...

Cognitive Psychology (in general) Essay Example | Topics and Well Written Essays - 1000 words

Cognitive Psychology (in general) - Essay Example All three aspects make up the entire learning process, and will be taken into consideration in the conceptualization of a public transport. This proposal assumes that the bus is mechanically suited for long drive, big enough to accommodate large quantity of passengers and constantly undergoes regular check-up and tune-up to answer the areas on safety of the commuters. This also assumes that the bus driver is well equipped with existing knowledge about how to drive the bus, whether it be stick shift or automatic transmission; In General, the bus should be equipped with restroom facilities; comfortable plush reclined seats; spacious overhead compartment as well as walk way; emergency exits; window blinds for privacy and shade, a good heating and cooling facilities that also changes along with the season. A distinct color scheme must be painted on the bus, using primary colors, because they are easily recognized by the iris in both gender.. The bus should also be equipped with a paging system that announces the destination and stops. The fully functioning air-condition and Television set that will provide both comfort and entertainment during long drive. It should also be equipped with signs by way of posters, indicating schedule, destinations and fare. All these, provides sensory stimulus (visual, auditory and tactile) to introduced to the brain as an information that will be interpreted analyzed and later on be organized. A Clear wide windshield; electronic adjustable side mirrors; rear view camera with monitor screen in control panel area; wide rear view mirror and color coded light illuminated speedometer and gas gauge should all contain the control panels. All of the requisites mentioned provide the chance to access all angles for excellent vertical and horizontal view, even with perepheral view. This maximizes the area for visual information acquisition thus absorbing all details for input into the brain. This will allow the brain to categorize and classify information according to order of priority while segregating the least important aspect. Once this is identified, the brain can then proceed to interpreting and analyzing the information and come up with a conclusion. In the area of attention: There should be a fixed schedule for pit stops; boarding and when to disembark; arrival time estimation and automatic fare collection system that opens only when correct fare is remitted. Because, this has already been provided thru signs, the brain will then proceed with analyzing the acquired data received through perception. The processed data will then be compiled into one structure that will represent an entire idea of riding the bus. In here the passenger will come up a mental representation of riding the bus is nice, fun and easy. It is important that indicators for critical signs on the control panel board should flash red color, as this is the primary color that is immediately perceived by the retina of the eye. This will ensure brain to recognize pattern that once disruption occurs, will immediately access reactionary measure. It is also important that all critical warning devices should sound enough to be heard to provide for an auditory stimulus that verifies visual data, in instances where the brain performs simultaneous task. Usually this will occur when the driver monitors the safety of both

TOMS Shoe Integrated Marketing Communications Plan Essay

TOMS Shoe Integrated Marketing Communications Plan - Essay Example The marketing objectives of the company is to increase the purchase of TOMS shoe among the youth including college students, those who have recently graduated and in general those below the age of 35 years. In addition, the company in its objectives aims at increasing its market share by 20% in the next 3 years by aggressive marketing using advertisements and other outlined promotional techniques. The communication objectives of the company are geared towards increasing by 30% the target audience that is aware of our products during the first year of implementation. It is also the company communication objective to increase the traffic on our website by 40% in the first year of operation. Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Pre vious research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives.   The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives.  ... The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large. 1.2 Challenges Previous research conducted on marketing to the youth has yielded some less positive results. Marketers consider this group as the hardest one to reach. The marketing initiatives will have to be both convincing and interactive with the prospect of dialogue between the company and the youth in a bid to getting feedback on the quality of the products and also on the nobility of its objectives. 2. Situational analysis SWOT Analysis The strength of TOMS shoe is that it has a noble cause attached to its marketing initiatives. The fact that one shoe bought will lead to another being donated to African poor is bound to elicit support from the young people who are the target for the designs of shoes to be marketed. The marketing initiative will ensure that customers will spread the goodwill message to others and in turn will create long time loyalty to the brand. One weakness that the brand has is that it is new. Therefore, it will face stiff competition from the already established brands. The brand will also be under immense scrutiny due to the cause that it will further and customers will want to reassurance that what the company preaches to do is what it actually does. This will require additional capital in reassurance of customers. An opportunity presented by this initiative is that it is the first of its kind and therefore may elicit support for the cause in people who always desired to be charitable but could not have had the opportunity to be. The greatest threat to the